Anita Mendiratta is a globally trusted strategic advisor, author, and leadership voice in tourism, aviation, and sustainable development. Founder and President of Anita Mendiratta & Associates, she brings over 30 years of experience across 100+ countries, advising governments, multilateral institutions, and industry leaders on transformation, recovery, and growth.
Recognised among the “Most Influential Women in Tourism” and “Top Executives to Watch in 2025,” she is sought for her clarity, credibility, and calm in times of crisis and opportunity. A frequent commentator on BBC, Bloomberg, CNBC, and other global networks, she provides insight on leadership, geopolitics, and sector resilience.
Anita serves as Special Advisor to the Secretary-General of UN Tourism and Strategic Resource to leading global organizations including the World Bank, WTTC, IATA, ATAG, and ICCA, and holds academic roles in the UK. Through The Anita Mendiratta Foundation, she advances education access in tourism-dependent communities worldwide.